The ever growing competition, increased customer expectation, rapid changes in the business environment, and many more, in these situations, decision makers have to make choices which are essential to the company’s existence. In the attempt to minimize risks, relevant data and information is a must. “to guess is cheap, to guess wrongly is expensive,” is an excellent illustration of the pitfalls of decision making with lack of marketing research. Marketing research is an investment which produces high returns through risk reduction, which ultimately enhances marketing strategies and decision making.
Frontier consistently provides marketing research services to every client with guaranteed results, which allows performance maximization. The work in marketing research begins with problem identification, solution formulation, and research results interpretation. The scope of our work is completed with all due respect to the science of marketing research, in combination with practical marketing concept.
- Qualitative Research : Concept Test, Positioning Research, Post & Tagline Development, Mystery Shopping, Packaging Evaluation, Brand Audit, Brand Extendibility, Usage & Attitude, Brand name & Graphics test, Advertising Evaluation (Pre & Post Production), Lifestyle/Habits and Attitudes Research, Behavioral Observation, One on One(s), Focus Group Discussion (FGD), Mini Group Discussion, Dyads, Triads.
- Quantitative Research : Customer Satisfaction & Loyalty Survey (CSLS) : ServiceProTM & FrontMDATM, Employee Compliance Survey, Employee Loyalty & Commitment Survey, Positioning Research, Segmentation & Targeting Research, Strategic Marketing Survey, Customer Value Research, Churn Survey, U & A Study, Brand Equity Research, Brand Switching Analysis, Brand Competitive Mapping, Brand Extendibility, Market Performance Tracking, New Product/Service Concept Test, Product Test, Placement Test, Adv. Pre & Post Evaluation, Promotion & Gimmick Research, Packaging Research, Value & Pricing Research, Corporate Image, Carpet Research, ICSI, Demand Modeling Study.
Contact Marketing Research :
More Info :
Kompleks Gading Bukit Indah M – 15
Kelapa Gading, Jakarta Utara, Indonesia
Phone : (021) 451 4151
Fax : (021) 4514152