Knowledge and skills are crucial factors to reach business success. Therefore, Frontier assists clients to empower their human capital and enables them to implement strategies by equipping them with knowledge. Frontier education is focusing on the process and performance in raising our clients’ marketing management skills to the next level. Frontier has proven its commitment in education and has been known exclusive in the topics. The education Center of Frontier will continually stands as a knowledge-based entity that influences the business environment in Indonesia. Our trainers are talented and highly respected individuals, able to deliver the positive learning environment that promotes the creative thinking and problem solving required for clients to exercise leadership attitude as well as to achieve market leadership.
The 360 degree Learning Experiences starts from a Traditional Top Down.
Approach in class session, followed by affective learning which is more on ‘getting further peers’ as well as ‘environment’s attachment’, and finally completed by Bottom Up approach which is much more deductive. The latest approach can make the learning process faster and more powerful.
“Always listen to expert. They’re tell you what can’t be done and why. Then do it.” – Robert Heinlen
Several of Training Topics :
I. DIGITAL MARKETING
- Introduction to Digital Marketing
- Planning & Executing Digital Marketing Campaign
- Preparing Organization Capabilities and Culture for Digital Marketing
- Social Media Strategies
- Managing and Measuring Social Media Efforts
- Mastering Digital Marketing & Social Media Tools
- Social Media Policies & Guidelines
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Planning for e-channel & e-commerce
- Etc
II. STRATEGIC MARKETING
- Developing Strategic Marketing Plan
- 7 Most Effective Strategies for Marketing Services
- Consumer Marketing Strategy
- Business-to-Business Marketing Strategy
- Predicting Consumer Behavior
- Building Marketing Culture in Your Organization
- Building & Managing Partnership
- Creative Pricing Strategies
- Managing New Product and Services
- Managing Product Bundling & Portfolio
- Marketing Intelligence
- Successful New Product Launching
- Segmentation, Targeting & Positioning Strategy
- Winning Market Share Strategy
- 10 Karakter Unik Konsumen Indonesia
- Etc
III. MARKETING RESEARCH & MEASUREMENT
- The Right Way of Doing Powerful Marketing Research
- 20 Most Important Measurements in Business & Marketing
- Measuring Customer Satisfaction
- Measuring Promotion Effectiveness
- Measuring Brand Equity
- Measuring Employee Satisfaction
- Measuring and Creating Customer Value
- Analysis, Research & Strategy for Pricing
- Market Research for Segmentation & Targeting
- Brand Positioning Index
- New Product Development Research
- Data Mining
- Mystery Shopping
- Qualitative Research (FGD)
- Etc
IV. BRAND, PROMOTION & COMMUNICATION
- Proven and Successful Brand Strategies
- Brand Extension Strategy
- Brand Audit
- Building Strong Brands: Learning from Top Brand Award
- Co-Branding Strategy
- Creative Sales Promotion
- Integrated Marketing Communication (IMC)
- From Positioning to Communication Plan
- Etc
V. CUSTOMER SATISFACTION, LOYALTY, & RELATIONSHIP
- Effective & Powerful Customer Satisfaction & Loyalty Strategy
- Customer Relationship Management (CRM)
- Co-Creation Strategy
- Customer Experience Strategy
- Customer Loyalty through Service Drama Strategy
- Building Service Culture
- Customer Lifetime Value (CLV)
- 10 Principles of Customer Satisfaction
- Churn Management Strategy
- Delivering Service Quality
- Handling Complaint and Service Recovery
- Service Blue Print
- Etc
VI. SELLING & DISTRIBUTION
- Managing & Designing Sales Force
- Key Account Management: Create Loyalty While Still Profitable
- Becoming a Market Oriented Distributor
- Building Channel Distribution
- Managing Effective Distribution
- Managing Channel Conflict
- Q-Selling & SPIN Selling
- Professional Selling Skill
- Sales Planning: Forecasting & Market Performance Evaluation
- Negotiation and Competitive Decision Making
- Trade Marketing
- Winning Merchandising Strategy
- Etc
VII. OUTBOUND LEADERSHIP & SERVICE CULTURE DEVELOPMENT
- Yes, You Can Serve!
- Interpersonal Skill
- Teamwork for Improving Service Quality
- Leadership
- Creative Thinking
- Problem Solving
- Etc
VIII. CUSTOMIZED TOPICS for IN HOUSE TRAINING
- All Topics Above or Tailored to Your Company’s Need
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