In every project assignment, Frontier always provides client with intelligent marketing moves, which is critical to achieving exceptional performance. Smart people learn from their mistakes, but smarter people learn from other people’s mistakes. Frontier brings highly experienced marketing professionals and advanced marketing knowledge to focus primarily on increasing the branding value of our clients. Our approach to marketing begins with customers and ends with customer. Therefore, our marketing consultants are individuals with strong data orientation, where primary customer data acquisitions are obtained through integrated research which incorporates critical thinking. All of these can only be achievable by knowledgeable and experienced marketing consultant.
Frontier’s Framework of Services
Frontier assists clients in keeping and managing the 3 most important assets through the enhancement in economic values of Brand, Customer, & Human Capital.
Corporate and Business Strategy
Corporate Vision, Mission & Philosophy are vital in determining strategic objective. In the development process, Frontier assists clients in determining these objectives through macro analysis in relation to the competitive advantage of the corporation. The strategy are then divided into a more specific strategies within the product and service level.
- Marketing Strategy : Smart market segmentation, allows companies to identify and position itself in order to be susceptible to their valued consumer. Combining positioning and the right communication strategy, allows a profitable growth. In the long run, our clients’ shareholder value will elevate further due to an increase in their brand equity.
- Differentiation : The Differentiation Strategy allows a company to be unique and stands out in a cluttered market atmosphere. Frontier specializes in identifying possible differentiation positioning within the best interest of its clients. The process are carried through the product level – through the identification of the core product to design the expected, augmented, and potential products – until the sub level strategy.
- Communication Effectiveness and Efficiency : Distinguished positioning should also be effectively executed in order to boost brand equity. Our research confirms that effective advertisements create 2 to 3 time larger impact. The four quadrant of communication strategy (relief or reward, low or high involvement) should be considered.
- Pricing : Pricing at strategic and tactical levels, allows clients to procure profit maximization.
- Selling & Channel Management : Frontier provides ideas in selling and distribution strategy, compensation and sales force capability issues, for the benefit of the client. Frontier’s consultants are talented senior consultants with channel and practical “go-to-markets” experience.
- Marketing organizations : To be able to implement marketing strategies effectively, organizations requires an excellent structure and staffs of capable individuals. The effective structure will allow acceleration of market penetration and allows maintenance and improvement of position in the market. Ultimately, it is all about structure and people.
- Strategic Brand Management : Brand is an important source of equity of a company. A strong and healthy brand will provide benefits to the company itself. These benefits are intangible in nature, such as brand value which could exceed the book value. Given the importance of a brand, corporations need to manage, develop and strengthen it. Brand management demands effective strategies and tactics, due to the importance of future development of a brand. Managing a brand requires more than just brand building, but also brand development detection. We used Framework Brand Audit.
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More Info :
Kompleks Gading Bukit Indah M – 15
Kelapa Gading, Jakarta Utara, Indonesia
Phone : (021) 451 4151
Fax : (021) 4514152